The spring of 1985, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, start the ball moving, at the same time, the engine came harsh engine noise, the roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position.
1938 year an ordinary boy born in the United States, and then, like most of their peers, he likes sports, play ing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand - Nike, Adidas dominate even more than in the sports field position. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even universities chose the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! but fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small cheap foamposites friction and stability, thus reducing athletes foot pain, get a good result.
So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --Tigers (Tiger cards ?W. Knight decided to go to Japan after graduation to look for an opportunity in Japan's Fair, Knight met in Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company", just Tiger brand needs an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of true blue Ribbon Campaign The company has become the exclusive distributor of Tiger sports shoes in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor.
Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods.
1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, while Knight lay a solid financial foundation for the company's development. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Custome Cheap air jordans for sale r wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements.
Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed.
In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution, but to see people have asked: "? Who is the Nike" but in the game, Knight small a little cheap jordan shoes for men way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause.
1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushio cheap jordans online n, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other.
next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gende Retro jordans for sale r and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept.
against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built " iron triangle ", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people.
Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot Retro jordans for sale and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with.
Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbol cheap jordans for sale s of social status.
1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of c cheap jordans for sale mens ountless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight!
And that countless people familiar "justdoit", the hero of the first "Justdoit" advertising is sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the anti-black background white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve. in identification area appeared a pair of shoes feet a really a fake Kobe x, the shoes or purchased from a treasure more famous a shop, really is to guard against. Today is another color X Kobe "5 FLIGHT AM" true and false contrast, it is much simpler, if you know what the real shoes look like, we must be able to distinguish between true and false shoes. Two really a fake, please look at the shoe pad...... (see article) 1. 11www.dunkhome.com/appraise/26636add2. 11www.dunkhome.com/appraise/22843add3. 11www.dunkhome.com/appraise/25475add1- is true, 2- false, 3- really, since the selection of the most likely to see the true and false...... App store search "get my sports life" download installation of get app, here are share Daren, the goddess of the sun, hot shoe money grab single worry; God help you to identify genuine and fake shoes. For enquiry micro channel "dunkhome", "get", microblogging "when clients", let more people get your life!adidas Originals recently added this new "Dark Cargo" color to super popular innovative shoes Tubular Runner. Simple and neat streamlined shoes with chloroprene rubber joint with high quality suede material composition, the Israeli army green as the main theme throughout the leather heel, collocation support, and finally a lightweight EVA clean bottom closure. Priced at about $$125, the current "Dark Cargo" color Adidas Originals Tubular Runner has been purchased via , JD, Sports .
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ASICS GEL-Lyte V new tie dye psychedelic color design "Dark Blue Tie-Dye" ASICS "Navy" GT-II Retro Running Shoes color
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???????? Adidas Originals just recently released a new Tubular shoes, the shoes have a Y-3 Qasa and the ZX family elements, this type of shoes is that designers in a variety of design essence retains its own brand, and to absorb the two popular series of clever fusion on breakthrough thinking. Tubular is made of high quality leather and mesh material. Although it has the shadow of Y-3, the little ones feel better than Y-3, and they have more colors. When they choose, they are easy to control and don't bully people. The key is! The price must be better than Y-3. Like friends, do not miss it.
NIKE autumn and winter new color matching "Space Blue" Adidas Originals Tubular- gray color matching, the first to see
comment on last article: NIKE winter and autumn new color matching "Space Blue" next article: adidas Originals Tubular- gray color matching, the first to seeJordan Spiz'ike new physical map and commercial information exposure 2013-12-08 22:30:47 Jordan Spiz'ike has always been positive on behalf of the Air Jordan series of shoes outside popular with everyone welcome big product, the integration of many classic elements, This pair of Jordan Spiz'ike given otherworldly soul of breath. A variety of color combinations to be fine with Jordan Spiz'ike has always been a unique route, with the launch of Nike iD shoes as Jordan Spiz'ike the Jordan Spiz'ike heat upgrade again. Recently, the network will be available in the winter, this exposure by black, gold, gray, white composition of the new Spiz'ike certainly attract a lot of loyal love Air Jordan family friend's eye, now the network has exposed its commercial information, like Friends let us look forward to it to come.
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