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& Nbsp; & nbsp; & nbsp; & nbsp; Nike officially named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as the "new world for nearly 20 years created the most successful consumer goods companies." Nike's profits from $ 13 million in 1985 rose to about $ 400 million in 1994, $ 4.8 billion Nike1994????????????. In the US, there are up to seventy percent of teenagers dream is to have a pair of Nike shoes. & Nbsp; & nbsp; & nbsp; & nbsp; "Nike" brand has much digging marketing inspiration. "Nike" marketing secrets in a very good aspect is its marketing communication (Nike's & nbsp; Marketing & nbsp; Communication). In 1994, the "Nike" in advertising investment of $ 280 million, P & G's advertising costs & nbsp; about l / 9, but very attractive Nike creative marketing communications, as "Nike" won the consumer, so that the "Nike" to become the market goddess of victory (Nike intent is "the ancient Greek goddess of victory"). Combined with English first-hand information, the following detailed analysis of the success of the Nike marketing communication: How the athletes, the shoe market expansion of mass market consumers; & nbsp; how Cheap air jordans for sale to use the "deviant" ads strengthening communication; & nbsp; how to borrow idol Worship build brand loyalty; & nbsp; how to use animation, computer games close to young children consumer; how deeply self-awareness and psychological value for the female consumer group. & Nbsp; & nbsp; & nbsp; & nbsp; Nike's "consumption myth" - many consumers around the world are due to worn Nike and feel very honor. Hong Kong, "Economic Monthly," April 1991 period have been reported: Some shoe store owner in New York City, the authorities have filed a request to approve the use of firearms in self-defense to protect the personal and property safety. Article commented that in recent years, due admiration Nike saddle, many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, desperation, the owner had to seek such "self-protection" ...... & nbsp; & nbsp ; & nbsp; & nbsp; Nike also has a "growing myth": In the sixties, the company was founded, small scale, at any time may collapse. Division of the two founders of ?????? and Knight have several roles, the company did not own the building and complete operators. 1985 Cheap air jordan 12 taxi for sale online free shipping Nike's global profit of $ 13 million, in 1994 the company's global turnover of as much as $ 4.8 billion; twice its market share champion, is ranked third in the Adidas company of more than 24%. Nike's pace of growth has not slowed down. 95 years compared with 94 years, global sales rose 38%, pre-tax profit growth of 55%, Nike's stock price quickly rose $ 43 per share two years ago, soared to $ 103 per share for 95 years. Wall Street investors and analysts, many people in the past 80 years has not optimistic about Nike: "Nike is not much foundation and prospects for development." Today mockery: "God likes to create the myth, so he chose our unexpected Nike. "& nbsp; & nbsp; & nbsp; & nbsp; Nike myth is because" God-given: Yes, yes 'consumers God' we have with 'God' dialogue of magical tools "you president of Nike's Knight answered?." - Nike ad ...... "& nbsp; & nbsp; & nbsp; & nbsp; ad Reform focuses on communication, President of Nike, Inc., commented: Nike's focus on communication effects of advertising, so the Nike brand by all the love, the rapid growth. Nike's early work focused primarily on technical superiority of its products, because it was cheap foamposites brand positioning, competitive athletes in the formal market. Of course, some of the recreational runners and people who exercise to buy Nike shoes, one for comfort, but also because the Nike campaign:! Who owns Nike, who understand the sport this has some influence on consumers. However, this period can not be called the Nike advertising communication in the true sense, Nike communication advertising is produced out in its "advertising Reform". & Nbsp; & nbsp; & nbsp; & nbsp; 80 years, Nike products began to enter the athletic field and stadium homes of ordinary people (especially teenagers). Nike sports tradition must lose regular market conditions without, to maximize the attractiveness of Nike ads, for which you must like Levi brand Nike (the leading brand of jeans), become an integral part of youth culture and status symbol. Nike's two completely different market operations, it faces the challenge is in adapting popular sports achievements awareness and advocacy on how to achieve balance and consistency, Nike began to rethink its advertising strategy. & Nbsp; & nbsp; & nbsp; & nbsp; 1986 years of a propaganda Nike inflatable insole advertisin cheap jordans for sale g is a real breakthrough in advertising the film, Nike adopted a new idea, instead of using blindly promote its goods and technical performance and advantages of the usual techniques, and by the representative and symbol of hippies playing the famous famous Beatles song "Revolution" in the rebel Fig new rhythm, melody, a group of Americans dressed Nike products are intoxicated to carry out fitness training, ...... the ad accurately cater to the winds of change emerging era of fitness and fashion, so feel refreshing. Nike has been using the magazine as a former major advertising media, deliver product information to the athletic players, but since then, Nike has become a major television advertising, "the spokesman," This move makes the Nike ad can adapt their products to market new development of. Nike's advertising very successful political reform, first reflected in the rapid growth of the company's market share: more than Reebok became the US athletic footwear market, the new overlord. Nike's long-term rivals like Nike, Reebok has had the same emphasis on communication style rather than product features, while Reebok switch to & nbsp; Chiat & nb cheap jordans online sp; Day the company as an advertising agency, who had worked in the mid-1980s while Nike's agents in an attempt to revive the former glory. However, the advantages of style and Nike products has occupied the minds of consumers unshakable position. & Nbsp; & nbsp; & nbsp; & nbsp; ad Reform has earned the market and consumers, but more importantly, Nike's transformation, gradually mastered the art of advertising communication, to form their own unique advertising ideas and strategies - to be committed communication, rather than sales demand. This strategy and the majority of US company's advertising strategy is fundamentally different, but it is this unique strategy and practices, making Nike the breeze continued success in the market, the rapid growth. & Nbsp; & nbsp; & nbsp; & nbsp; Nike to expand the first breakthrough in the youth market, consumers in this market there are some common characteristics: love of sports, revered heroes, strong Starchaser sense of hope that the subject of attention, thinking, active , imaginative and full of dreams. For this feature young consumers, and some of the famous Nike have been, the subject of popular sports cheap jordan shoes for men stars signing, such as Michael Jordan, Charles Barkley, Andre Agassi, Cantona, etc., they become Nike ad film brilliant communication "protagonist" . In the commercials, "Who killed the rabbit Jordan" in Michael. Jordan (Michael Jordan) and another by popular cartoon character Baggs? Benny (rabbit Jordan) has appeared in the film. Advertising lens is Benny began to cave is sound asleep, and suddenly the ground uploaded to strong vibration, the Benny woke up, he climbed out of the hole to see the original four guys playing basketball, Benny complain a few late, but by those who attack, they put Benny in the air like a ball thrown around, Benny shouted: "! That is my enemy" At this time, Michael Jordan appeared, come to help his friend Bunny cartoon Jordan a basketball shootout begins ...... this television commercials on the screen, almost no Nike products, "shadow", not as advertise like other advertising products, stating "selling point", except that Michael Jordan a lot of attention and rabbits current interpretation of a game or a story. In addition, the 1990s Nike also designed to promote a computer game, so players can play basketball with Mic cheap jordans for sale mens hael Jordan number one in the game. Nike grasp teenager preaching hate, increased awareness of the characteristics of independent, full and meet their imagination and self-awareness, from "Jordan" realized "I love sports," from "wearing Nike shoes, Jordan" Lenovo to "I'm wearing Nike shoes" ...... In a series of consumer self-imagination, comparison, Nike's communication with its target market, the formation of naturally Nike products spleen deeply rooted in depicting the image of the customer's heart. & Nbsp; & nbsp; & nbsp; & nbsp; Program Director, Nike advertising agency W & K's Chris & nbsp; Riley contrast Nike and Reebok ad after comments: "You put Nike and Reebok ad showed 14-15-year-olds They look, they'll say: 'Reebok idea hit me again, they used to sell sports and health advertising.'; but the way they talk about the Nike ad is very different: 'You see, the Nike guys and squandering money it! I really do not understand how they manage their own advertising expenses. 'This means that they understand us, know that Nike can present the traditional marketing oriented advertising. Undoubtedly, Nike market for young a series of advertising achi Retro jordans for sale eved its purpose by educating teenagers customer's identity, and it is the battle for the market they are the most authoritative referee & nbsp;. & nbsp; & nbsp; & nbsp; Many people believe that Nike commercial communication technique is the "star offensive "With different advertising images, the plot, but that is not true, played a fundamental role of communication in the form but not the content, in advertising heart to heart dialogue with consumers! Nike commercial communication is also therefore allows consumers to obtain a strong resonance excellent effect when Nike consumer groups for sports enthusiasts, their communication content pains to pass such information to the public audiovisual: Nike and the sports world like you "experts", we all know what happened in the sports world. So Nike ad film show is a real objective of the sports world. In a baseball star treasure? Jordan as the protagonist of a series of humorous ads advertising "Bao know", the funny, cute laugh treasure? Jordan, attracts a large number of adolescent viewer's attention, then treasure? Jordan hip injury, can not play Atletico had to bid farewell to sports, treasure Jordan Cheap air jordan 12 for sale online free shipping lost the advertising value, under normal circumstances, to terminate the contract, the US business community unalterable practice Nike no way, and continue to cooperate with him in commercials, this initiative with young consumers have a strong resonance: Nike, as we will not abandon an unfortunate old hero & nbsp; & nbsp; & nbsp; & nbsp; In another example, Nike hired "notorious" Barkley commercials, Barkley in basketball circles of "boxer" nickname, act violently fighting hard, hot temper, often outrageous act. Nike did not hide cover these, it Creation A TV commercials, the protagonist is Kongwu vicious Buckley, beat opponents in the game, pulling rotten rebounds ...... see this piece of sports fans will have the same feeling: Buckley He is such so Nike and consumers of With good communication between, again and again strengthen this communication continues to resonate with consumers, 'and eventually became the Nike brand and its loyal customers, "partner" and "friend" or even mutual one, regardless of each other, while the rapid rise of the Nike brand, dominate, naturally makes sense & nbsp;. & nbsp; & nbsp; & nbsp; Nike ad in the women's mark Retro jordans for sale et is even more imaginative, magical. Nike than Reebok late into the female market, in part because the Nike Air technology revolution think its advertising theme is for men, and if it was in turn attract women, so growth is bound to hurt men's market. Nike management had then promptly corrected some promotional activities carried out in California, the company believes that the company's activities go beyond the original intent. Company managers do not want to harm themselves as a technologically advanced, the courage to create a good reputation in the sporting goods company's first and become a popular feminine supplies company. & Nbsp; & nbsp; & nbsp; & nbsp; When Nike in the youth market and a firm foothold male market instead concentrate their firepower to attack the female market. Creative program planner Janet and & nbsp; Charlotte Ms. adopted two methods to examine the situation of self-understanding of women's inner world, to a woman with a woman's "dialogue" as the main means of communication. Advertising works using a strong contrast of black and white picture on the background highlights are intertwined with one word "no", ad text, full of affection, meaningful tone soft but filled with a touching concern and hope: & nbsp; & nbsp; & nbsp; & nbsp; in your life, people always think you can not do this or can not do that. In your life, people always say that you are not good enough is not enough robust enough talent, they say you will not do the physical height and weight No no, do not make a difference. They always say you can not, your life, they will be thousands of times quickly and firmly say you can not, unless you prove your line. & Nbsp; & nbsp; & nbsp; & nbsp; ad is posted on the women's favorite lifestyle magazine. Ad text is not like a sporting goods sales demands, more like a female heart confession, advertising reflects the true characteristics of Nike ads: communication, rather than a stimulus. This ad was a great success, after the ad published, the company switchboard room phone ringing constantly, many women customers call to talk, said: "Nike ad changed my life ......" "I only buy from now on Nike, because you understand me. "These results are also reflected in the sales, Nike women's market sales growth and rapid release of their male market. Nike, Reebok weaker market conditions for the latter part of the 1980s women, a fundamental change. Studies have shown that the Nike brand in this market reference rate and reputation more than Reebok. & Nbsp; & nbsp; & nbsp; & nbsp; Nike in just two or three decades, by a simple small shoe company's growth is the dominant industry, the little-known today renowned the world over (well-known in the United States almost 100%), Nike marketing communications attributed to the hardwork. & Nbsp;After displaying the white cement Air Jordan 4 OG '89, the male money object finally emerges from the GS. Followed by a Nike Air specific presentation is obviously we are most concerned about the focus, can be seen from the picture, 2016 new Air Jordan 4 OG White Cement "will also be at the same moment Nike Air followed by floating, there are big differences between the GS before the shoes of the plane while the details of the deal, GS shoes is a commercially available version of the final scheme is also inconclusive, we will continue to pay attention to.The famous Italian sports brand LOTTO recent years has been working with the Mainland artists and fashion brands closely, and this year invited to the trend of the brand ONETONE, in order to break through the end of the concept of joint family to bring shoes. The joint family includes reproduce the Wing Tips Boots, Slip on, Chukka, Loafer and other classic shoes, mounted on a color more different bold color combinations, will represent the color "power of hope," the imparting different products previous vitality. & Nbsp; The joint family was LOTTO franchised stores and counters on sale.Sports players Nike Tennis Classic AC Premium Black shoes 2013-11-08 11:09:23 & nbsp; Chinese shoes network & nbsp; [Source: kidulty] Print & nbsp; Close Chinese shoes Network November 8 hearing, following the recently exposed AC LX series, Nike Tennis Classic and then the additional new high-set version, so that the overall texture of shoes has been sublimated. And former patent leather with diamond texture is different, the new work utilizing supple black suede build, the same shoe on the tongue cage with lime color embellishment, with pure white outsole together for this pair in black for the tone Shoes injected a fresh sense. 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